For Jewelers Only:

How Data Makes Good Stores Better

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Jennifer Shaheen is the Technology Therapist. She’s a luxury digital marketing expert who focuses on customer acquisition and building jewelry brands. You’ve seen her speak at JCK, JIS, AGS and more!

Jennifer will help make your store become the thriving store it should be with all aspects of online marketing as well as other sources

The answers you seek are hidden in your data and you don’t need to be an oracle to find them.  Your business has more information than you realize in the data from your POS, website, email, mobile and social media. 

Learn how to better understand your customers, lower advertising costs, and bring in more business in an easy-to-understand 1 hour webinar featuring Jennifer Shaheen, the Technology Therapist, and Jeweler Profit David Geller.

20 years ago jewelers advertised in 3 places – and they had great businesses!
Now there are more choices for marketing & advertising than ever before but jewelers are having real difficulty connecting with their customers. Times have changed! My father used to say “what you don’t know would fill a library.” Today he would say: “What you don’t know would fill an iPad”.

Do you buy from Amazon, Zappos shoes, Dell computers or other online retailers? Have you noticed how they target YOU and follow you on the internet?  It’s like they know YOU and know what you just might buy?

Hard Data: 
We’ll start filling that “iPad” Dad talked about by getting information from visitors to your website.  If you’ve been struggling figuring out who to market to, you can stop guessing and discover who’s already interested in what you’re offering.

Soft data:

  • Income brackets
  • Ages (i.e 20-29; 30-40, etc)   
  • Types of jewelry they like or would like to own.

Creating Segments of Your Customers: 

The more you know about your customers’ preferences and buying habits, the easier it becomes to sell them more jewelry. Would it help you to know:   

What styles your customers bought in the past and are interested in the future?    


What price ranges your customers like the best? Maybe they like $350 to $600 items and you’re overstocked on $800+ items.    

What if you knew information they share on their social media?
(Facebook/Instagram, etc.)   

When you have these answers, you can market smarter, reaching more customers with a smaller budget and realizing a larger return. 

Custom Made for the Jewelry Industry

The jewelry industry faces some unique challenges as more and more customers begin to browse and buy online.  

During this webinar, you will learn how to use data to connect with customers during critical once-in-a-lifetime events, as well as data-driven strategies for encouraging repeat business from your self-purchasers.  

Critical information for any jeweler interested in encouraging clicks to bricks, as well as retailers with an established or emerging ecommerce presence.

Who Should Attend?

  • Jewelers in crowded markets who are seeking a way to stand out from the crowd
  • New and small jewelers who need to attract new customers
  • Established and family jewelers who are feeling forgotten by their community
  • Jewelers who are doing all right now and want to do even better tomorrow

David Geller helps jewelers make more money. The author of Geller’s Blue Book, David is a Quickbooks and POS expert you’ve seen at the Atlanta Jewelry Show and the Stuller Advantage weekend.

David will show you how to gather great information about your store’s numbers you’ve probably never looked at before. Knowledge is power and it’s free! If you only knew where to look.

What works for Amazon can work for you.
Large or small, your jewelry store can copy these tactics. Believe it.

If you ever said “if I could just get more traffic!”
this is for you!

Custom made topics for jewelers covered include:

For example: 

  • The number of people who visited your website, their location and sex.
  • Where they live, rent or own. 
  • How many times they’ve visited your site.   
  • Items they like.   
  • Where shoppers went after they left your web site
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Register Now! 

Data & Diamond Sales
Monday, February 26th,  2pm - 3 pm eastern

Price: FREE 

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About Jennifer Shaheen


About David Geller

© 2018

Jennifer Shaheen is the Technology Therapist. She’s a luxury digital marketing expert who focuses on customer acquisition and building jewelry brands. You’ve seen her speak at JCK, JIS, AGS and more!

Jennifer will help make your business become the thriving store it should be with all aspects of online marketing, as well as other sources


About Jennifer Shaheen

David Geller helps jewelers make more money. The author of Geller’s Blue Book, David is a Quickbooks and POS expert you’ve seen at the Atlanta Jewelry Show and the Stuller Advantage weekend.

David will show you how to gather great information about your store’s numbers you’ve probably never looked at before. Knowledge is power and it’s free! If you only knew where to look.


About Jennifer Shaheen


About David Geller

Jennifer Shaheen is the Technology Therapist. She’s a luxury digital marketing expert who focuses on customer acquisition and building jewelry brands. You’ve seen her speak at JCK, JIS, AGS and more!

Jennifer will help make your store become the thriving store it should be with all aspects of online marketing as well as other sources

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